Toyota Swingers Party

My sister found this advert and bought it to my attention, this little advertising beauty from Toyota was aired quite a few years ago now but was a powerful advert when it graced our television screens.

This Toyota advert really tapped in to the 30+ market by playing on the legend of swinger parties where the males car keys are placed in a bowl and a woman picks out a key, who ever owns the car for that set of keys is her "Man" for the evening.

What made this advert so great was the way it was played by ALL men standing up when the "Least attractive" female pulled out the keys to a Toyota.

Clever advertising that made the Toyota look appealing and sexy to its target audience, well done Toyota...oh and it certainly gave me a laugh too.