Boddingtons - The Body Advert

Boddingtons had a range of adverts quite a few years back that starred Melanie Sykes, a beautiful woman with a very common Britisg accent. The use of Melanie Sykes in Boddingtons adverts worked extremely well to hit the market of the average man.

My favourite of these adverts is called "The body" where you see men with great bodies showing feats of strength and posing as Melanie walks round with her sultry looks, that is until she sits down and says "If you think thats strong chuck then try lifting one of these" and lifts a pint of Boddingtons. Not forgetting that she then takes the mick out of one of the fellas with big muscles and tight pants.

This is a great piece of advertising and Boddingtons did well from this one.